Privacy policy

Effective Date: April 23, 2025

Welcome to MyStoryBook.ai, operated by Narrative Labs LLC ("Company", "we", "us", or "our"). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website or use our services.

We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Children’s Online Privacy Protection Act (COPPA).

1. Information We Collect

We may collect and process the following categories of personal data:

• Identity and Contact Information: Name, email address, shipping/billing address, phone number, WhatsApp contact.
• Child's Information (provided by you): Name, gender, birth date (if applicable), and other personalization details.
• Photographs: Uploaded personal photos of your child for use in personalized storybooks.
• Transaction Data: Payment details (handled securely by Stripe).
• Technical & Usage Data: IP address, browser type, operating system, referring URLs, pages visited, time spent, approximate location (via IP).
• Marketing & Communication Preferences: Your opt-in choices for promotional emails or communications.

2. How We Use Your Information

We use the information for the following lawful purposes:

• Personalize and fulfill your orders.
• Process payments (via Stripe).
• Manage customer support.
• Send order updates and promotional messages (only with your consent).
• Analyze website performance and usage patterns (via Google Analytics).
• Maintain and improve our website and services.
• Comply with legal obligations and enforce our Terms of Use.

3. Legal Basis for Processing (GDPR)

We rely on the following legal bases under GDPR:

• Performance of a contract: To process and deliver your order.
• Consent: For using uploaded photos and sending marketing communications.
• Legitimate interests: For fraud prevention, analytics, and customer support.
• Legal obligation: For compliance with applicable laws.

4. Handling of Photographs & Child's Data

We take extra care in handling children’s data:

• Photographs are only used to create your personalized storybooks.
• We never use or share these images for any other purpose.
• All uploaded photos and associated data are automatically deleted within 7 business days of order fulfillment by us and our printing partners.
• We do not market to children or collect data from them directly, in compliance with COPPA.

5. Data Retention

We retain your data only as long as necessary for the purposes above, unless a longer retention period is required by law. Photos and child-specific content are deleted within 7 business days of order fulfillment.

6. Sharing Your Information

We do not sell or rent your personal data. We may share information with the following trusted third-party service providers:

• Shopify: Our website platform, which processes payment and store data.
• Stripe: For secure payment processing.
• Google Analytics: For usage analysis and website performance.
• Printing Partners: To fulfill orders, we share necessary data with local printers in the US, UK, EU, and India.

These providers are contractually obligated to protect your information and use it only for the intended purpose.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Object to or restrict certain processing.
• Withdraw consent at any time (e.g., unsubscribe from marketing).
• Opt-out of the sale of your data (CCPA) – note that we do not sell your data.
• Lodge a complaint with your local data protection authority (EU residents).

To exercise any of these rights, please contact us at help@mystorybook.ai.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, including:

• Essential Cookies: For site functionality (e.g., cart management via Shopify).
• Analytics Cookies: For website performance (via Google Analytics).

You can control or disable cookies through your browser settings. By using our site, you consent to our use of cookies.

9. Children's Privacy

Our products are designed for children but intended for purchase by adults (parents/guardians). We do not knowingly collect data from children under 13 without parental consent, in compliance with COPPA. All child-specific data is provided voluntarily by the parent/guardian.

10. Data Security

We use appropriate technical and organizational measures to safeguard your data, including encryption, secure hosting (via Shopify), and limited access controls.

11. International Data Transfers

Your data may be transferred to and stored in the US and Canada (where Shopify operates) or to printing partners in the US, UK, EU, and India. We ensure such transfers comply with applicable data protection laws and provide adequate safeguards, such as Standard Contractual Clauses for EU data.

12. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with a revised “Effective Date.” Continued use of our services after such updates constitutes your agreement.

13. Contact Us